The Trade-Offs Of Publicizing Your Goals

In Ben Casnocha's reflections on writing his book The Start-Up Of You, he mentions this tidbit:

When you embark on a project that’s going to take awhile, you have to decide how much to publicize the fact – on your blog, to your friends — that you’ve started. ... When you publicly announce that you’re starting toward a goal, you can benefit from the self-fulfilling prophecy effect, you can collect feedback from your network, and be held accountable to lots of external people tracking your progress. On the flip side, when you announce a goal, you risk tricking your mind into believing you’ve already partially accomplished your it when in fact you’ve done nothing. Derek Sivers says: “Keep your goals to yourself.”) Plus, external accountability of the wrong kind can add unhealthy pressure.

This is a complicated and thus interesting trade-off. It involves an interaction between managing your own psychology and providing others the context they need to offer you help. The best-case scenario (not necessarily possible) would be for others to know what you are attempting to do without you knowing that they know. On the other hand, the worst-case scenario (much more plausible) is that you think others know when they don't.

In science, there are often norms against sharing too much of your project with outsiders, to prevent it from being "scooped". It strikes me now that these norms serve the dual purpose of preventing you from taking mental credit for something that you haven't yet done the grunt work to accomplish.

Anyway, I certainly don't have any general solutions to this trade-off, and it is something I worry about too.

I am probably slightly biased about the book because Ben is a friend, but I recommend it highly.